Life is stressful. There’s a lot of stimuli out there and it’s easy to get frustrated or angry. Many women internalize their frustrations to not seem “emotional,” but this leaves them feeling powerless and without an outlet for their stress.

We position ourselves as a stress relief solution for women, creating awareness of the brand. Women are constantly being undermined and told to hold back, to stay calm, to never be “too much.” At ISMASH, that’s exactly what you should be. A space where your rage can finally breathe.