People associate our brand’s “tough” with climbing mountains or running marathons. But real toughness is found in daily moments. Socks, like these moments, are often taken for granted, even though they’re what carry us through it all. Darn Tough Vermont isn’t just for the extreme, it’s for everyone. “Your Kind of Tough” celebrates everyday resilience by revealing the toughness of everyday life people overlook. Darn Tough Vermont Socks are made for your kind of tough.

Your Kind Of Tough

Posters

Billboard

Event Activation

A vending machine installation placed in different locations. The machine features an interactive screen where people can enter their information and complete an on-screen challenge to win a prize, such as socks or a coupon code. Each challenge is recorded by a built-in camera, capturing participants’ reactions and engagement.